Jonathan Dowds: What's in a name? Carbon-Free is just a rebrand of 'Status Quo'

Cigarettes didn’t get any safer or less addictive when Philip Morris rebranded as Altria. Facebook didn’t get any less polarizing when it changed its name to Meta. Nuclear power isn’t any more a...

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BRATTLEBORO REFORMER

The Brattleboro Reformer is the third-largest daily newspaper in the U.S. state of Vermont. With a weekday circulation of just over 10,000, it is behind the Burlington Free Press and the Rutland Herald, respectively. It publishes six days a week, Monday through Saturday, with its Weekend Reformer having the largest readership; the offices of the paper are in Brattleboro, Vermont and it has a market penetration (weekday sales per 100 households) of 62.8 in its home zip code.

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