Jim Freedman: What's in a name?

“That which we call a rose/ By any other name would smell as sweet.” Juliet tells Romeo that a name is nothing but a name, a convention with no meaning behind it.

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BRATTLEBORO REFORMER

The Brattleboro Reformer is the third-largest daily newspaper in the U.S. state of Vermont. With a weekday circulation of just over 10,000, it is behind the Burlington Free Press and the Rutland Herald, respectively. It publishes six days a week, Monday through Saturday, with its Weekend Reformer having the largest readership; the offices of the paper are in Brattleboro, Vermont and it has a market penetration (weekday sales per 100 households) of 62.8 in its home zip code.

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